Wholesale Real Estate Profit and Loss: Bookkeeping Reports for Each Deal and Each Month

What are the 2 views of a wholesale business?

The deal view shows what each deal made after its own costs and the marketing that found it. The company view is the monthly profit and loss, which adds overhead and counts every cost in the month it happens.

The difference between the 2 totals is overhead, shown at the end of this page.

What goes on the deal-by-deal report?

1 row per deal: how it ended, its revenue, the costs on its settlement statements, the result at closing, its share of marketing, and the result after marketing. Open deals stay listed with their deposit.

The deal-by-deal report for Demo Wholesale LLC on Sep 30, 2026.

Deal costs: on Deal 1, the $750 title withheld; on Deal 2, the $210,000 purchase, $3,400 of closing costs and the $2,080 funding fee; on Deal 3, the forfeited deposit.

Compare deals on the result at closing, not on revenue. A double close records the whole sale price as revenue, so Deal 2 shows $232,000 of revenue against $15,000 on Deal 1, while their results at closing are $16,520 and $14,250.

Deal 2 reaches its $16,520 across 2 settlement statements and a same-day loan. We record both statements line by line in double close bookkeeping.

How is marketing assigned to deals?

Each campaign's cost goes to the contracts it produced, split evenly when 1 campaign produced several. A deal that dies keeps its share, so the full cost of finding deals stays on the report.

Demo Wholesale LLC ran 2 kinds of marketing in 2026.

The method is labeled on the report: even split across the contracts a campaign produced. Overhead is not assigned to deals.

Deal 4 came from the cold-calling follow-up list, signed on Sep 16, 2026. The cold-calling cost already sits on Deal 2, so Deal 4 carries no marketing share on this report. Its outcome is not known yet.

What is marketing cost per closed deal?

Marketing for the period divided by the deals that closed in it. It includes marketing spent on deals that died, because finding the deals that close also pays for the ones that do not.

Marketing cost per closed deal for Demo Wholesale LLC, Jan to Sep 2026.

Deals after marketing: the mail campaign's 2 deals together ($11,850 on Deal 1 and -$3,900 on Deal 3), and Deal 2 for cold calling.

$7,900 of marketing produced 2 closed deals, so a closed deal cost $3,950 to find. The figure counts the $2,400 spent on Deal 3, which died.

What the figure can and cannot tell you

• It is a record of what happened, not a forecast. With 2 closed deals, 1 more deal moves it a long way.
• Each deal is tagged with the 1 lead source that produced it. A seller who got a letter and then a call is still tagged once.
• Open deals are not counted. If Deal 4 closes, the figure changes in the month it closes.
• The cost per closed deal of each lead source stands beside what its deals made after marketing. Read the 2 together.

What does a wholesaler's monthly report show?

Deal results in the month each deal closed, marketing in the month it was spent, overhead every month, the net for the month, and the deposits still out on the last day of the month.

The monthly results for Demo Wholesale LLC, January to September 2026. October is not closed yet.

Deal results are the results at closing: Deal 1 in July, Deal 3 in August, Deal 2 in September. Deposits are balances, not costs, so they sit in their own column and do not change the net.

For Demo Wholesale LLC, the months are uneven. The mail campaign was paid in May, and the deals it found closed or died in July and August. A single month says little on its own. The year to date and the deal view say more.

How does a wholesaler's profit and loss read for the year to date?

Revenue first, with assignment fees and double close sales on their own lines. Then the costs that belong to deals, then marketing by campaign, then overhead. Net profit is what is left after all of it.

The profit and loss for Demo Wholesale LLC, January to September 2026.

Overhead is $184 a month: $99 for deal and contact software and $85 for business phone line, paid on the business card.

The net profit is a bookkeeping figure, before income tax. How any line is treated on a tax return is a question for your CPA.

Why do the 2 views give different totals?

Because overhead belongs to the company, not to any 1 deal. Add every deal result after marketing, subtract overhead for the same months, and you arrive at the net profit on the profit and loss.

When the 2 totals agree, both reports were built from the same books.

Both reports come out of the month-end close, once every account is reconciled. Which reports to read, and in what order, is part of the month-end close checklist.

A per-deal report reads the same way for every kind of deal. To see one line by line, look at our real estate bookkeeping report example. It is built for a flip company, with invented data.

To test an assignment against a double close before you sign, use the wholesale deal calculator. Its results use the same lines as the deal view.